Planning to pursue product management? Here's how ISB Executive Education's Product Management Programme can help

With an emphasis on data-driven decision-making, increasing focus on design and consumer needs, along with the growing prevalence of A1 and Generative A1 technologies, the role of product managers has grown exponentially. They tie together functions like engineering, operations, marketing, sales etc. Their roles have transcended the singular task of execution.They need to don several hats to ensure alignment across diverse teams. A certain skill set is needed to evolve in this line of work. To enable people adapt to the challenges of being a product manager, ISB Executive Education's Product Management programme focuses on a structured approach to the entire product life cycle management, incorporating A1 and Generative A1 techniques. It is vital that product managers have the following skill set:

1. Technical skill set: Technical proficiency is valuable, enabling product managers to collaborate effectively with development teams. The product managers should have knowledge about industry relevant product management tools. A strategic mindset is key for setting long-term goals and roadmaps that align with the company's overall objectives.

2. Awareness of user experience: To ensure smooth execution, it is essential that product managers have some knowledge of the best practices in user experience. Requirements will be communicated more seamlessly, and this awareness will play a vital role while wireframes are being made.

3. Awareness of trending technologies: Product managers should be aware about how trending technologies like A1 and Generative A1 can optimise product design, enhance customer experience, drive innovation, enhance product strategies, and impact the overall product lifecycle management.

4. Exceptional communication skills: Since product managers will be overseeing the product from start to the end and they will serve as a nexus between different teams, they need to be able to communicate with different professionals and gauge how their decisions will affect the making of the product.

 5. Market research: If a product/feature is in the pipeline, it is important for product managers to understand whether there is a solid need for such an offering; and how such a product can tend to their needs. They need to sync with the research team, understand consumer data, and draw quality insights for the rest of the teams. This is just the tip of the iceberg. This skill set can be worked upon in the field as well and in varied career stages to keep accelerating growth. Aspiring product managers can attend conferences, check out resources online or even listen to podcasts, but for a thorough understanding of how this line of business works, they can check out the Product Management programme by ISB Executive Education.

This 16-week certificate programme equips professionals with a complete understanding of consumer research, competition analysis, product development, monitoring, and optimisation. It follows a structured approach to imbibe these key concepts with hands-on industry projects and case studies at the helm of the pedagogy. This programme will empower professionals to conceptualise and introduce products that will add to consumers' lifestyles. Understanding road mapping, prototyping, A/B testing etc. will be one of the key focuses of this programme.